Superbrands 2014/15 for Śnieżka and MAGNAT brands
Awards, granted by the international organization The Superbrands Ltd. , are based on extensive consumer research and the industry expert opinions. This allows for effective choice among brands of Polish origin, which, from the point of view of quality of the services they provide, enjoy the highest trust from consumers. This honourable group would be incomplete without well- known and loved by the Poles brands Śnieżka (won two titles: Superbrands 2014/15 and Created in Poland Superbrands 2014/15) and MAGNAT ( won Created in Poland Superbrands title). – Brand awareness and its positive image in the eyes of consumers is the highest value for the company. We are delighted that among the leading brands there are also Śnieżka and MAGNAT, which is confirmed by excellent quality of our solutions ," says Łukasz Dobrowolski, Paints and Varnishes Factory Śnieżka SA Marketing Director.
The Superbrands Ltd. has operated worldwide for over 20 years, in Poland for 10 years. The goal of the initiative is differentiation of the best brands, so every year a comprehensive knowledge base of market tycoons is created. Under the microscope are put over 3 000 consumer and business brands, which independent research institute ARC Market and Opinion examines on a sample of more than 15,000 respondents. In the evaluation process there is also involved a 60-person board of industry experts who form the Brand Council. Superbrands award is a clearly legible mark for consumers that they deal with a high-quality product or service.